The Best Policy

Let's change things up a bit today: Instead of providing consumers with information about the latest high-quality locksmithing products and services, I want to put on my hat as the president of the Michigan Master Lock Association (MMLA) for this post and address the industry's many dependable, legitimate locksmiths.

Now, it's no secret that there are plenty of phony companies around, intent on scamming customers and taking away our livelihoods. But there also plenty of things that we, as honest businesspeople, can do to help.

First off, get involved with industry groups like the Associated Locksmiths of America (www.aloa.org) and MMLA (www.mmlalocksmiths.com). These organizations can provide assistance ranging from brochures for your customers to professional advice on protecting your business against the shady practices of others. I can also recommend locksmithwiki.com and legallocksmiths.com as great resources.

Second, pay attention to your "bedside manner." Unfortunately, the bad guys are already making their influence felt, so many potential customers—especially those who call you for emergency lockout service—expect the worst. That means you should always do your best.

Answer their questions honestly and in language they understand, and don't be offended if they ask for ID or question you about how long your company has been in business. Remember, they have the same goal you do: Finding a high-value, high-quality locksmith solution to their current needs.

That's the way we do business at Bill's Mobile Lock, and I urge all other locksmiths to take the same approach. After all, a better locksmith industry is good for everyone—except the scammers.

For more information on Bill's Mobile Lock, call us at 734-421-1230 or visit us at www.billsmobilelock.net.